Village brand Anneyron backpack LafumaLafuma 25 Pleincoeur Tourism©2015 Sbridot
©Village brand Anneyron backpack Lafuma|Sylvain bridot

Lafuma Brand Village


Lafuma ETS

Founded by three brothers in 1930, it was in 1936 that Lafuma became popular with the invention of the metal-framed backpack, whose first paid vacations made it a success, followed by the army and mountaineers… Innovation would remain its trademark, with camping equipment and the famous “relax” – still produced on the company’s historic site – then the clothing and outdoor, nature and mountain equipment.

Shopping at the

Brand Village

in Anneyron

3 good reasons to come shopping at the Village de Marques in Anneyron

#1Quality brands

Aubade, Calida, Oxbow, Millet, Eider, Lafuma & LAFUMA Furniture

#2Discounts all year round

30% minimum all year round

#3Several sales during the year

3 sales per year with additional promotions (spring, end of August and 1st weekend of December)

An incredible story

Lafuma Mobilier has been designing and manufacturing outdoor furniture for over 60 years. Since its birth, the company has integrated its various trades into an exemplary eco-responsible approach relying on the know-how of its teams. More than a simple commitment, sustainable development is part of the brand’s DNA. The furniture has been manufactured since the beginning on its historical site in Anneyron (Drôme). Pure Made in France of which we are all very proud!

Nos savoir-faire par Excuse Me I'm French - LAFUMA Mobilier - 2018
Nos savoir-faire par Excuse Me I'm French - LAFUMA Mobilier - 2018
Nos savoir-faire par Excuse Me I'm French - LAFUMA Mobilier - 2018
A sustainable brand

Made in France

LAFUMA MOBILIER is a company that manufactures “locally”, the majority of materials are sourced within a 150 km radius! Today 77% of raw material purchases are made in France and 99% come from Europe. This geographical proximity facilitates exchanges with suppliers and allows a real reactivity.
This approach is supported by an entire region that is committed to responsible tourism.



In Anneyron, it’s a shopping place open all year round to get good deals on various brands: Lafuma, Oxbow, Calida, Millet, Aubade, Lafuma Mobilier.
A choice of items for everyone: trail fans, camper vans, hikers who will find their happiness with underwear, shoes, backpacks, technical sportswear, outdoor furniture.

Take advantage

of your purchases

Test your shoes, your backpack and your deckchairs! We invite you to select a hike for sportsmen, a family outing and a swimming area to install your Lafuma deckchair.